Let’s face it. There’s a lot on television today just made to order for teens and young adults. From the hottest in music videos to the latest in reality programs and extreme sports shows, networks are working overtime to reach out and pull in younger viewers.
And right smack in the middle of this quality programming is JCTV, a 24-hour faith-based network geared for youth. Launched in 2002 by parent company Trinity Broadcasting Network, the world’s largest religious television network, JCTV has succeeded in bringing the same intensity and edginess that viewers see on secular youth and music networks into a faith-based setting.
“Our goal from the beginning has been to place JCTV right on the cutting edge of cable programming geared for youth,” said Brandon Crouch, who with JCTV’s vice president for programming, Mark McCallie, works to create faith-based programming that will appeal to 13-29 year-old viewers. “In fact we’re convinced that JCTV is one of the most exciting and innovative youth-based networks on the air right now. Our 24-hour mix of high-energy Christian music videos, extreme sports shows, and faith-based comedy and entertainment programs has pulled in viewers from all over the world.”
McCallie noted that because the network is breaking new ground in faith-based programming, they’ve had to create many of the new shows. “There was very little on television targeting this age group in the faith-based program category, so we’ve had to be real creative,” he said. “We’ve had to go out and create shows that are edgy and relevant to youth, while at the same time being clean and family-friendly, and communicating the faith message that TBN is all about.”
That programming includes “Xtreme Life,” a full-tilt sports show that rivals anything on television. “I’ve been on location for some of these video shoots,” said Crouch, “and let me tell you they’re the real deal.” The difference, he added, is that the athletes are committed Christians “who offer an uplifting and encouraging message to viewers.”
There are also hot shows like “TX10,” an urban music program hosted by Grammy nominated recording artist T-Bone, and fast-paced reality-based programs like “Travel the Road,” which follows two young people on their globe-trotting missions adventures. “These kids are hip, they’re committed, and they’re terrific models for young viewers who are looking for purpose in life,” said McCallie.
There are also talk shows covering topics Gen-Xers can relate to, and, of course, music videos with “enough drive to fuel a 747,” said McCallie.
Brandon Crouch hosts one of JCTV’s most popular offerings, “Top 3,” a talk and music show which he described as a youth version of TBN’s “Praise the Lord” program. “This is high-intensity stuff,” explained Crouch, “with great rock and hip-hop music, well-known guests from a wide variety of venues, and talk that won’t bore kids and young adults.”
Another hugely popular program is “The Logan Show,” hosted by funny-man Logan Sekulow. “The ‘Logan Show’ is a late-night thrill ride,” explained McCallie, “a half-hour, fast-paced show, featuring hilarious comedy sketches, dynamic music, live performances, and exclusive interviews with today’s hottest Christian artists.”
Paul Crouch, Jr., Vice President of Administration at TBN noted, “There’s a massive youth audience out there that readily aligns itself with JCTV’s innovative faith-based programming. They applaud it. They return to it. They tell their friends about it.”
To learn more about JCTV, visit www.jctv.org
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