They’re the largest minority in the United States. In fact, according to the 2010 Census, there are an astounding 50.5 million Hispanics in the U.S.—around 16.3 percent of the total population. What’s more, survey after survey shows that faith plays a crucial role in the lives of many Hispanic families.
For Cesar Español, program director for Enlace USA, the nation’s premier Hispanic faith network, these facts add up to one thing: a massive demographic primed for programming that is entertaining, inspirational, and geared for the entire family.
“Since we launched Enlace USA nearly ten years ago, we’ve found a constantly expanding group of Hispanic viewers across the nation who are passionate and committed to their faith—and who absolutely love Christian television,” said Español. “And we’ve taken great care to tailor our 24-hour programming to the needs of this unique American viewer niche.”
From church and ministry programs, to music, movies, kids programs, and exclusive shows produced specifically for teens and young adults, Enlace is geared to appeal to the differing broadcast needs of the Hispanic community. “From day one our Enlace team has made the commitment to provide Latino viewers with a wide range of shows the whole family will enjoy,” Español emphasized.
That includes the recent launch of two of the most popular ministry and talk programs on Christian TV today, which for the first time are being broadcast to Spanish-language viewers exclusively through Enlace USA. “While The 700 Club and The Way of the Master have been favorites on Christian television for years,” noted Español, “they now available exclusively on Enlace as Club 700 Hoy and Los Pasos del Maestro. We couldn’t be prouder that Enlace is the only channel bringing these impacting programs to the Hispanic community.”
Club 700 Hoy
On the air since 1966, The 700 Club is one of the longest running programs on Christian television. Now this daily magazine-style talk and information show has launched to the Hispanic community as Club 700 Hoy, exclusively on Enlace. With hosts Héctor Hernández and Amarilis Rivera, Club 700 Hoy brings Spanish speaking viewers a unique blend of relevant news, impacting interviews, the latest music, moving personal stories, and practical daily living segments—all in a format designed specifically for the unique needs of the Hispanic community.
“This is one of the few programs I’ve seen that tackles the social and spiritual issues common to Latinos in a way that gives practical solutions and real hope,” said Español. “From relationships, marriage, and parenting, to the problems that Hispanic individuals and families face every day, Club 700 Hoy brings impacting television for today’s Hispanic community.”
Los Pasos del Maestro
On the air since 2002, the popular Christian reality show The Way of the Master now comes to Hispanic viewers as Los Pasos del Maestro, exclusively through Enlace and the Enlace Juvenil youth network. Each week hosts Kirk Cameron and Ray Comfort teach viewers the secrets for sharing their faith effectively with family, friends, and others, then take to the streets in a non-scripted, live-action demonstration to show how its done. “Los Pasos del Maestro is destined to be a favorite with Enlace viewers.” Español said. “In fact, it’s the kind of show that I think will impact entire neighborhoods and communities.”
Paul Crouch, founder of Trinity Broadcasting Network and Enlace USA, noted that Hispanics have become an important viewer demographic for Christian broadcasters. “We’ve made it a priority to exapnd and update our Enlace schedule with the type of programming that impacts Latino viewers,” Crouch said. “I think that’s a big reason why Enlace is the Christian network Hispanics turn to first.”
For more information on the Enlace USA network, log on to www.tbnenlaceusa.com.
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